sábado, 6 de septiembre de 2008

Color symbology class

GOAL OF THIS CLASS: To get to know and understand BASIC COLOR SYMBOLOGY

Colors are everywhere, we use them to express ourselves. Each color tells us something different and if you know how to use them, you can get different messages across. When creating images, you have to mind the way you use color, for example, if you want to talk about winter, choosing yellow would be a bad idea, but if you want to talk about spring, it would be the best. If you want to create impact, red would probably be the best idea.
In this blog you will find the instructions for the class, follow them in order and then test your knowledge. You should finish all activities by the end of the class.

1.
Test your eyes, Is what you see real?
After Images

After images cause you to see motion and color where there is none. There are simple after images, or images that your eye hangs onto for awhile even after you are done looking at something. There are both black & white and color after images, as well as motion after images.
Write your results on your worksheet.

You can find more about this on the following website:http://library.thinkquest.org/J0110336/after.htm

Test your sight, watch the following movie and see if the number you see is the correct one.


If that didn't work, try it here:



2. Now let yourself play with color for a short time, create your own artistic image using Jackson Pollock's (an artist from the United States)technique. Go to the following website and enjoy Jackson Pollock To change colors just click with your mouse.

3. What do you know? Answer the questions on your worksheet before you begin. When you finish, continue to step 4.

4. Now lets get to the point, visit the following website and find out the symbology of the primary and secondary colors.
Steps:
1. Put your headphones on.
2. Click on the website Colors!!
3. Click on Start.
4. Go to door TWO and watch the movie, if you want to change colors just put your mouse on top of the two dots that are after the word CONTROLS, and you can see the one you want. You have to see them all!!

Since black and white don't appear on the movie, here's some information on them: Black Black is the color of the night, and of "evil." Black can also be a color of elegance or class (such as a black-tie only event, and black evening gowns.) Black can also represent ideas such as power, sexuality, sophistication, formality, wealth, mystery, fear, evil, unhappiness, depth, style, sadness, remorse, anger, and mourning. Black can also represent a lack of color, the primordial void, emptiness. It can also mean sorrow or mourning, in the Christian tradition of wearing black to funerals. According to Henry Dreyfus, Black, sumi, is the color of mystery and solemnity; the color of the night. Black expresses the depths of the unknown, and encourages the imagination of a different world from that of daylight realities. Used by itself, black can represent bad luck or misfortune.

Black/White Black and white stands for mourning and cheerless occasions. For example, traditional garb for a funeral is black and white. Black for the loss, and white for their passing onto the heavens White White is a sacred and pure color. It's the color of angles and gods, as the color reflects that which is sacred and pure. It is also the color of doctors, nurses, and others in the health profession, as well as cleanliness. In fact, the Japanese refer to nurses as "Angels in White". White can also represent reverence, purity, simplicity, peach, humility, youth, winter, snow, good, cold, clinical, and sterile.

5. Write on your worksheet what each color symbolizes in front of the name of each color.Compare your answers to the ones you wrote on step 3. How many did you get right? write the number down.

6. Now that you know what colors symbolyze, on your worksheet create your own superhero and use colors to show what he symbolizes. For example, if he or she is up for peace they could have green and blue.

7. HOMEWORK!!

1. Look at the following brand commercials, and write in your worksheet why you think these brands choose those colors for their company and what concept they may be looking for.







2. Find colors in every day life watch the following clip and answer the final question...

Need some help??
Why not watch the cliffsnote version, just click on the hyperlink on your worksheet.







7. How did it go? Write your commets on the comment link at the end of this post!!!